pendell
2011-10-11, 11:31 AM
A couple weeks ago we had a thread on the fear of failure. I recently saw this article and I thought it apropos to re-post. It gives me pause when I consider my own tendency to punish failure.
Steve Jobs : America's Greatest Failure (http://www.nationalreview.com/articles/275528/steve-jobs-america-s-greatest-failure-nick-schulz)
Jobs failed better than anyone else in Silicon Valley, maybe better than anyone in corporate America. By that I mean Jobs did what only the greatest entrepreneurs can do: learn from their failures. I don’t mean learn from their mistakes. I mean learn from their abject, humiliating, bonehead, epic fails.
Everyone today thinks of Jobs as the genius who gave us the iPod, MacBooks, the iTunes store, the iPhone, the iPad, and so on. Yes, he transformed personal computing and multimedia. But let’s not forget what else Jobs did.
Jobs (along with Steve Wozniak) brought us the Apple I and Apple II computers, early iterations of which sold in the mere hundreds and were complete failures. Not until the floppy disk was introduced and sufficient RAM added did the Apple II take off as a successful product.
Jobs was the architect of Lisa, introduced in the early 1980s. You remember Lisa, don’t you? Of course you don’t. But this computer — which cost tens of millions of dollars to develop — was another epic fail. Shortly after Lisa, Apple had a success with its Macintosh computer. But Jobs was out of a job by then, having been tossed aside thanks to the Lisa fiasco.
Jobs went on to found NeXT Computer, which was a big nothing-burger of a company. Its greatest success was that it was purchased by Apple — paving the way for the serial failure Jobs to return to his natural home. Jobs’s greatest successes were to come later — iPod, iTunes, iPhone, iPad, and more.
Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives.
I didn’t know I needed the ability to read the Wall Street Journal and The Corner on a handsome handheld device at my breakfast table, on the Metro, on the Acela, or in any Starbucks I entered. But Steve Jobs did. I didn’t know I wanted to mix and match my music collection on a computer and take it with me wherever I went, but Steve Jobs did. I didn’t know I wanted a portable multimedia platform that would permit me and my kids to hurl angry birds out of a slingshot at thieving pigs. But Steve Jobs did.
All those successes were made possible by failure after failure after failure and the lessons learned from those failures.
This lesson was reinforced for me while I carefully hatch my evil plans for world domination by 10 lessons before you quit your job (http://www.amazon.com/Rich-Dads-Before-Quit-Multimillion-Dollar/dp/0446696374). The author there -- also an entrepreneur -- said the same thing.
The reason many businesses never start is because people cannot stand to fail. They spend so much time polishing the apple before going to ship that it never gets out the door. People are so afraid of it not being good enough that they never ship at all.
Essentially, if you don't have the freedom to fail you don't have the freedom to succeed. Not that failure is in and of itself a good thing, but being determined to avoid failure is a good way to never, ever stray off the safe path. And what kind of life is that?
This is a lesson I am learning. I thought I'd pass it on. Maybe someone else can make use of it too.
Respectfully,
Brian P.
Steve Jobs : America's Greatest Failure (http://www.nationalreview.com/articles/275528/steve-jobs-america-s-greatest-failure-nick-schulz)
Jobs failed better than anyone else in Silicon Valley, maybe better than anyone in corporate America. By that I mean Jobs did what only the greatest entrepreneurs can do: learn from their failures. I don’t mean learn from their mistakes. I mean learn from their abject, humiliating, bonehead, epic fails.
Everyone today thinks of Jobs as the genius who gave us the iPod, MacBooks, the iTunes store, the iPhone, the iPad, and so on. Yes, he transformed personal computing and multimedia. But let’s not forget what else Jobs did.
Jobs (along with Steve Wozniak) brought us the Apple I and Apple II computers, early iterations of which sold in the mere hundreds and were complete failures. Not until the floppy disk was introduced and sufficient RAM added did the Apple II take off as a successful product.
Jobs was the architect of Lisa, introduced in the early 1980s. You remember Lisa, don’t you? Of course you don’t. But this computer — which cost tens of millions of dollars to develop — was another epic fail. Shortly after Lisa, Apple had a success with its Macintosh computer. But Jobs was out of a job by then, having been tossed aside thanks to the Lisa fiasco.
Jobs went on to found NeXT Computer, which was a big nothing-burger of a company. Its greatest success was that it was purchased by Apple — paving the way for the serial failure Jobs to return to his natural home. Jobs’s greatest successes were to come later — iPod, iTunes, iPhone, iPad, and more.
Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives.
I didn’t know I needed the ability to read the Wall Street Journal and The Corner on a handsome handheld device at my breakfast table, on the Metro, on the Acela, or in any Starbucks I entered. But Steve Jobs did. I didn’t know I wanted to mix and match my music collection on a computer and take it with me wherever I went, but Steve Jobs did. I didn’t know I wanted a portable multimedia platform that would permit me and my kids to hurl angry birds out of a slingshot at thieving pigs. But Steve Jobs did.
All those successes were made possible by failure after failure after failure and the lessons learned from those failures.
This lesson was reinforced for me while I carefully hatch my evil plans for world domination by 10 lessons before you quit your job (http://www.amazon.com/Rich-Dads-Before-Quit-Multimillion-Dollar/dp/0446696374). The author there -- also an entrepreneur -- said the same thing.
The reason many businesses never start is because people cannot stand to fail. They spend so much time polishing the apple before going to ship that it never gets out the door. People are so afraid of it not being good enough that they never ship at all.
Essentially, if you don't have the freedom to fail you don't have the freedom to succeed. Not that failure is in and of itself a good thing, but being determined to avoid failure is a good way to never, ever stray off the safe path. And what kind of life is that?
This is a lesson I am learning. I thought I'd pass it on. Maybe someone else can make use of it too.
Respectfully,
Brian P.