You are correct about (generally) not being able to lose what you don't already have. (Unless you have 0 successes, then you go into debt....!)
Hence why I said 'you put your bet on the table' -> because that is the amount of money (in your possession) that you are risking when you gamble.
If you gamble 100 gold, you are looking at either:
0 successes: lose another 100, or being in debt for another hundred if you don't have that money on you.
1 success: effectively losing half your bet (half comes back, you had 100- now you have 50).
2 successes: effectively winning 50% over your original amount (you had 100, now you have 150). Or,
3 successes: doubling your bet (you had 100, now you have 200).