Either way, in targeting the horny loners of the internet, the "I'm suddenly a successful streamer" is... actually quite plausible. Whether it was a conscious branding choice or just something they kinda stumbled into, I could absolutely see that being a thing. Heck, even the actual Youtubers I watch have viewership bumps whenever they do anything from the hornier side of gaming, even with extensive (and IMO hilarious) censorship. I can't say I was one of those that found the Suddenly Streamers turn especially needing of justification, but dang if this didn't do that for me anyway.