Quote Originally Posted by Kyouhen View Post
Just clicked the link and now I see the whole revision thing. How did they manage to put that much into the story and only now realize there were things that needed changing? I'm almost inclined to believe that they got ahead of themselves on the whole marketing for the story and had to sacrifice quality to keep churning out the updates. This is why you should put the writing first and let it speak for itself...
It got a lot of flak for poor editing, especially after the first three chapter. Plus the way they released the chapter daily, together with premade fan art and all, left a pretty bad taste in some people's mouth.

Also, it is evidently written beforehand, but they choose to release it in parcels, to keep it top of EqD.