Never assume that something happened because people understood math when it's easier to explain it with people not understanding math. It's really a shame WBL doesn't scale quadratically like almost all the items do (even wands and staves when you consider Caster Level*Spell Level is going to cause quadratic effects).
It doesn't actually even scale exponentially: it's doubling time at early levels is much quicker and then it slows down as you level more and more, so its rather difficult to model at all. 10-20 follows one speed, 21-30 another speed, and 1-10 seems to be an almost random assortment of guesses.