I agree, more options always means more power. I accept that. If it's a decision between power creep or more options, I'll choose more options.

The sticking point is the rate of power creep. If design is aware of it and trying their best to avoid it then hopefully it happens at a slower rate. That's all I wish for.

What really excites me are new options that don't buff the best options, but rather are niche options that help neglected archetypes or offer make new ones viable.

Beast Bond is a buff to Beastmasters, but the subclass could use buffs anyway, so I approve of that power creep.

Then there's spells like Catapult that stir my imagination in wonderful ways. I'd love to play a caster that hurls dangerous objects at opponents, and this would be a key spell to make such a character viable crunch-wise.