The trick, then, isn't making the name refer to the person, but the effect. In that way, the meld/veil is good on its own merits; those familiar with the person to whom it refers will get the added kick out of catching the reference.
Nah, a part of the fun is having your name in the new akashic book.
All gaming systems should be terribly flawed and exploitable if you want everyone to be happy with them. This allows for a wide variety of power levels for games for different levels of players.