I have an idea for a supervillain: an insane deity that wants to completely control all of, as he puts it, "the:

  • Who
  • What
  • How
  • Why
  • Where
  • When

and
  • Whulk


...of:

  • Thought
  • Matter
  • Energy
  • Force
  • Space
  • Time

and
  • Shmungo."


There will be a running gag where someone asks him "...Shmungo?" to which he replies "Yes. That one's especially important!"

Beyond this, "shmungo" will never be explained.