The trouble is, I can easily see a scenario where people would sign away their rights to steering the car or choosing their course — insurance liability. The auto manufacturers might decide to accept liability for accidents caused by their magic autocars if and only if the passengers agree not to interfere with its course.

And if Pizza Fortress has a advertising contract with the autocar company, they might pay $X for a simple ad, but $3X for every passenger delivered, which incentivizes the car company to err on the side of delivering passengers to whoever is paying.

When you put control of your car into the hands of people who brought you personality quizzes that conduct mass identity scraping while asking Which Potato Are You?, you can bet they’ll think of ways to monetize the vehicle that you supposedly own.