"No, not that." Flair says annoyedly. "We know about her. Everyone knows about her. That's not the problem. The problem is that you're helping her out without even realizing it!" He gesticulates wildly. "Don't you know that Names have power? By broadcasting her Name all over town, you're just making her stronger!"
Spoiler: OOC
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Roll me Bluff. I'm assuming he's been yammering for a minute, so gimme that +1 on it, and I will use inspiration on it.