Cunning Action does two things only - it lets you run around fast and hide. So it's just a part of the "sneak attack forever" strategy. I've heard the "but Cunning Action!" argument many times by now and I've chalked it up to wishful thinking. There's always some nebulous and unspecified things I could be doing with it.
A rogue can use illusions... if they take the Arcane Trickster subclass, because if you want to do something interesting, you need spells.