The large majority of people (myself included) do not want new UNITS though; we want plastic non-ugly non-finecrap non-old and janky metal versions of existing units. Yes there are a few glaring holes (Tyranid LoW when?) but for the most part its less about new things and more about making existing things better / easier to find / prettier.

As for the update cycle, I sincerely hope you're wrong. The new standard for 9th means that armies without a new codex will work all wonky. I wish they had a release schedule similar to PA: Updated Codices for 4 or so factions every month; tie new plastic releases or vs boxes to them if you want, but be done with it in like half a year.