Warhammer 40k Fluff Discussion XVII: Call Necrosius, The Old Thread Is Dead!

[Cheesegear]

The source does say that - more than 30% are casual or serious fans.

Mainstream
the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.

30% isn't 'most people'.

What percentage of people in the US do you think have even heard of warhammer?

'Heard of', probably loads. Exactly the same way that I think a lot of people might know the word 'Charizard', like they might know the words 'Jon Snow' (and no, I don't mean the British Broadcaster). I think a lot of people would know what the words 'Space Marine' are. A lot of people know what 'Orks' are. Once you start showing them pictures of Tyranids and Necrons (i.e; Xenomorphs and Terminators), that's when things will start to fall apart.

But, just 'cause you know what something is, doesn't mean you're a 'fan' of it, and it definitely doesn't mean that you're invested in it.

Every Pokémon is a Pikachu, even the ones that aren't.