Quote Originally Posted by Glorthindel View Post
It obviously makes sense that it has strong UK popularity (my entire friend circle lives within 20 miles of Games Workshops HQ), but I have always wondered why it was so popular in the EU, considering how much of the warhammer world is parodying european nations.
As said above it's probably the reason, both Warhammer and 40k draw from and parody European cultures, and honestly isn't much kinder to the UK then anybody else. I think it's relative lack of popularity in America might partially be it's lack of a true America parody combined with not grabbing the teenaged market as it did here (I mean, did you ever see who hung out at GW stores before the pandemic?).

If any of my friends and partners have ever played wargames it was Warhammer, probably 40k, and they played it in their teenaged years. Even the ones who've played other games began with Warhammer. It dominates the more casual and introductory market.