Warhammer 40K Tabletop Thread XLII: The Dice Make Fools of Us All

[Cheesegear]

What boycott?

...People who are disenfranchised about non-first party content being demonitised, decided to boycott GW. As predicted, that part of the market doesn't make up as big - or as relevant - a market as it thinks it does.

'I brought people to the hobby!' ...Did you? Did you really? I'd wager that the vast majority of people who watch Warhammer-related content are either:

a) Already in the hobby, hence why they watch the content. The hobby is why they watch the content. The content doesn't drive the hobby.
b) Already voting with their wallet by watching free content. Someone who's incentive to watch free content, is the fact that it's free, isn't going to go out and buy a few-hundred dollarydoo box.

Finally, boycotts are meaningless because GW makes limited copies. As long as there's no product on the shelf, GW wins.

It doesn't matter if 1000 people boycott a product if the aim is actually to only sell 100 limited copies to 200 aquatic mammals people. And even better, GW doesn't actually care if a scalper buys six copies to box-break later, and five 'real gamers' miss out. It doesn't matter. Scalpers are actually good for the corporation doing the selling, because at least scalpers are guaranteed customers no matter what.

'We sold out and yet the aquatic mammals people want more!' looks real good on an investor report.