Quote Originally Posted by hungrycrow View Post
Tony Stark was a super smart, super rich playboy in an invincible robot suit. On paper he is completely unrelatable to a general audience, but the MCU still made him work. There's nothing stopping WB from doing the same with the big 3; they just have to care about doing so.
Tony Stark is a snarky playboy who struggles with personal relations, responsibility, and alcoholism. There's plenty there for an audience to relate to. He's basically a perfect protagonist for a Whedon film.

Compare to Superman who's biggest issue is that he's just so perfect and powerful that he has trouble relating to the people he protects, but chooses to be human anyway. You might enjoy his story, but you don't relate to it the way a former alcoholic or partier will with Tony. Or the way a broke college kid relates to Spidey.