To be fair, a ton of other Marvel aliens look pretty human too - Asgardians, Shi'ar, Kree, D'bari, whatever Gamora's people and the Collector's people and the Grandmaster's people are etc. Sure some of them get shades/tints that we don't get but the structure is still there.
The Earth-X books were still Marvel, just not 616. So still a roughly decade leg up on WoW.