I again note that the bit of your suggestion I left out was the one making it easier to apply the effect again for a consecutive round (ie. adding on another +30 damage). It does also apply to spells and non-attack damage.
Admittedly it probably doesn't scale great given you'll eventually be dealing an average of 26 damage per turn with Toll the Dead. On the other hand its a full caster class and this happens starting at 17th level, so I'm leaving it for now.
This would be broken and I've attempted to remove it from the latest version of the feature. The effect currently should apply to a single damage roll. For further commentary on this, please see discussion on the Draconic Bloodline Sorcerer's Elemental Affinity feature.