It might have something to do with the fact that Pluto was the first planet discovered by an American (aka a citizen of the USA, with apologies to Canada, Mexico, and the rest of the nations over here on the American continents). Pluto was ours. And now some un-elected council of hoity-toity old guys is going to take that away from us? I don't think so!
I personally am not bothered by Pluto's "demotion" from Planet to Dwarf Planet. It's just as interesting a place as it was before, cooler in fact, since New Horizons hadn't reached it at the time they changed the definition of planet.