Can you also not roleplay a PC without knowing the NPC's personality, stats, and intended role in the narrative?
(Presumably, that's not what you're saying -> "what do you really mean?")
Or build more connective factions and PCs?
So, take... Harry Potter, the 4 houses of Hogwarts. Then take some of my characters chosen "at random" (OK, not really, just the first ones to come to mind).
Most show my bias as a Slitherclaw, and would connect with Ravenclaw, or maybe Slitherin. A few could connect with Hufflepuff, or even Griffindor.
Most, it's easy to see how they'd form connections (positive or negative) with one or more professors. The students? Eh, that's a little... most of the student body is a little less interesting, IMO - few connections are quite as obvious there for my characters.
Or take Marvel, where you've got SHIELD, the Avengers, Hydra, the Illuminawhati. That's... much less interesting, from an arbitrary character PoV. Few of my characters would want much interaction with any of those organizations.
The 5 factions from Divergent (etc)? Erudite, Candor, Dauntless, Amity and Abnegation would all see takers (obviously, some of my characters are Divergent ).
The MTG color wheel? Nah, the Ravnica 10 guilds. Hmmm... Izzet, Dimir, Selesnia, Boros, Rakdos, maybe Simic - yeah, I can quickly see my selected characters getting involved with those organizations.
The Forgotten Realms deities? Eh, that one's a bit harder, as most of my characters already have a defined religious stance (even if that stance is "get your superstitious mumbo-jumbo away from me" or "why, yes, I did create the universe, but I prefer to go by 'Steve' these days"), so it's harder to imagine them interacting well with alternate religions.
But characters who don't have a strong religious stance? Hmmm... they might check out Mask, Azuth (and laugh at the notion of Mystra as a valid deity), Balal, one whose name I don't remember, and... Ilsensine, oddly enough. I doubt they'd be instant strong converts (Balal, I think, would be very not what that character was looking for, once they got into the details), but there's religions in that world that would pique their interests.
That's what I want when I look at someone else's world - enough sufficiently interesting elements to catch my attention. Repeatedly. No matter what character's PoV I take. A world worth interacting with.
Put another way... I can see how the Illuminati is cool for Doctor Strange. But if his player drops out of the game, that's so much work that's now wasted, now useless to the players.
Whereas, if the mad scientist / environmentalist / half-angel half-daemon leaves the party, Izzet / Golgari / Orzov still has an active presence in the world - one that the party can see, and might want to interact with. And, even if that player/PC are still present, the rest of the party may still find the guild's actions to provide them motivation, independent of the one PC who is "most interested" in the guild.
FWIW, I think I tend to plot out one (or more) timeline(s), and then get proactive enough players to guarantee that said timeline does not come to pass. But running through that timeline gives me practice roleplaying the NPCs, knowledge of their history and motivations, so that I can roleplay their interactions with the PCs.
Not sure if that helps or muddies the waters wrt doing a "chicken / not chicken" test for Authored vs Emergent in that regard.