Quote Originally Posted by Joran View Post
Also, it's weird that a universe that numbers other universes doesn't number itself #1 or Prime.
Quote Originally Posted by Caledonian View Post
...suggesting that it's not merely a designation, but describes an objective aspect of its nature. Possibly there is an inherent arrangement or structure to the multiverse that the numbering system refers to.
There's also the fact that #1 and Prime are DC universe designations, which can lead to brand confusion if not legal trouble.

(The most powerful force in the multiverse isn't The One Above All, it's his lawyers.)