I actually forgot to mention that he's playing a Duskblade 6//Binder 6 (they leveled and I'm giving him the level too).
As for the feel... *sigh* I know that this is my fault for not creating a more immersive atmosphere, but they just don't CARE about the townsfolk, their characters, or anything really. I feel like I've failed along the way somewhere, and I'm not sure how to fix it, since I like a more immersive game experience. Should I just shut my mouth, and play the way they seem to enjoy? I mean, that's the DM's job, right?