In all seriousness, as cheesy as it sounds, if Rich wants to increase exposure and traffic to the site (IF he does!) a vote-off always helps. People tend to get really wrapped up in it and go recruiting voters from other websites.

Whenever GameFAQs has a contest (like the annual "best video game character" tournament) traffic increases massively, and I see tons of threads on /b/, /r/, and /v/ asking people to go vote - not to mention the direct fanboy recruitment that must happen at sites dedicated to specific games and series.

Granted, in that case it's easier to attract people because they usually already know the character, so it's not hard to get people who are already fanboys to follow the links being provided and help out. But even without that lower-effort bonus, any sort of vote-off is a great viral marketing tool, as long as someone already here cares enough, they'll plaster any other sites they visit with "go here, save this awesome comic!" and every link will start with www.giantitp.com.