Sweet Philosorapter, it's a Title Drop.
Publicity, eh? Let me think....
"Oh! Let me answer this!"
Huh? Anubis? How the hell did you get in this thre--
"Okay, first you're going to need the complete Discworld collection. Then, you'll need some cheese, a goat, Poland's entire supply of astro-biologists, and Faust. Then you--"
Anubis, shut up! Okay, anyway, you could try a bit easier and post it in other forums. Or possible another form of passing the word on.