Meh. I play a story-telling game which has an extremely loose basis in 3.5 D&D because it's what I'm most familiar with and have spent money on. The SRD being so available is just icing on this delicious cake. I'm not saying I throw out the rules, but I don't particularly care how many Xd6 damage points someone takes falling out of a window when I could simply make something up based on how I see it. My players enjoy this more than any other way of playing, and rules are pretty much only invoked for the sake of discussion, such as on a board like this.

I kinda learned this style from my first DM. Creativity was rewarded with tangible story rewards like land and devotees. Stupidity was punished by being dragged off to the side by centaurs and coming back not wanting to talk about it. Otherwise, the game went on.